
How do the colors in the design above make you feel? Warm? Happy? I’ve been obsessed with the meaning, use and affects of color lately. It’s an organic process for me, choosing colors intuitively. Can you even imagine how it would read if they were all muted or gray colors? This list is written by Leatrice Eiseman of the Color Marketing Group. The Color Marketing Group is a international association for color design professionals. Their mission is to create color forecast information for professionals who design and market color.
What the Color of the Vehicle You Drive Says About You
Red Vibrant red: Sexy, speedy, high-energy, dynamic.
Burgundy or blue-red: You give a similar message, but it’s far less obvious.
Orange: Fun-loving, talkative, fickle, trendy.
Sunshine yellow: Sunny disposition, joyful, young-at-heart.
Yellow-gold: Intelligent, warm, loves comfort and will pay for it.
Dark Green: Traditional, trustworthy, well balance.
Bright Yellow-Green: Trendy, whimsical, lively.
Dark Blue: Credible, confident, dependable.
Light or Middle Blue: Cool, calm, faithful, quiet.
Purple: Creative, individualistic, original.
Gray / Silver: Elegant, loves futuristic looks, cool.
White: Fastidious.
Black: Empowered, not easily manipulated, loves elegance, appreciates classics.
Brown: Down-to-earth, no nonsense.
The list below is from changingminds.org. I’m not sure about the association with navy blue and purple but it is something to pay attention to. Color is such an essential component in branding and retail. Whether designing a greeting card or a logo color is important from a retail stand point. If you don’t think so try imagining your bank’s logo in pink.
Ways in which colors are used in retail:
- Red: Creates urgency – often used in sales and impulse sales
- Green: Easy, calm – used to relax people
- Blue: Creates trust – used by financial institutions such as banks
- Navy blue: Cheaper – selling to price-sensitive
- Royal blue: Urgency – selling to impulse buyers
- Pink: Romantic – selling to women and girls
- Yellow: Grabbing attention – used in displays and windows
- Orange: Energizing – used to push for action, as in impulse buying
- Purple: Calm – used in anti-aging products
- Black: Power – selling luxury, aggressive products, or to impulse buyer
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